This week eBay is proud to be an official sponsor of Data Privacy Day, an international collaboration between government officials, privacy advocates, and private industry to promote privacy awareness and education across the United States, Canada, Council of Europe member countries, and a host of other countries. This annual awareness initiative focuses on educating consumers and businesses alike about the importance of protecting the privacy of personal information.

eBay Inc. is a strong supporter of increasing transparency, empowering consumer control, and creating a more positive online experience for consumers. Because eBay Inc. touches so many lives and so many aspects of the Internet marketplace, we take the quality of the privacy protections we provide to our users very seriously. The success of our community is based on trust, which is strengthened by our ability to provide our users with a level of transparency and control concerning the collection and use of information about them and their activities. Citing these strong privacy protections, Privacy International rated eBay one of the best companies for privacy on the Internet. Furthermore, eBay was named the most trusted company in 2009 for privacy as rated by U.S consumers.

We encourage everyone in the eBay community to be aware of the importance of protecting your personal data to ensure a safe and enjoyable online experience. Learn more about Data Privacy Day or for more information on eBay Inc. and our privacy principles, please check out: www.ebayprivacycenter.com.