This report showcases how small businesses in every EU Member State are using eBay to collectively export to over 130 million consumers in over two hundred countries and territories. Their export success dramatically exceeds that of traditional businesses, benefiting the individual companies, their local communities, and national economies by promoting growth and resilience. 

Top Findings Include:

eBay small business exporters in the EU sell into an average of 18 international markets 

96 percent of eBay small businesses in the EU are exporters

eBay exports promote resilience by expanding export diversity in every EU Member State

eBay small business activity in Europe is often a counterweight to regional economic imbalances

Albertine

eBay provides small niche businesses like mine with a global stage. It allows me to list products internationally, reach new markets, and build a reputation that extends beyond my local area. eBay truly levels the playing field and makes scalable growth a real possibility.

Albertine Ravensbergen

Global Watch Straps

Sassenheim, Netherlands

https://www.ebay.com/str/globalwatchstraps#tab1
Ian Naughton

The global reach provided by eBay has totally transformed our business. It’s great and exciting and we are also contributing actively to the circular economy by selling secondhand goods.

Ian Naughton

Naughtons Car Dismantlers

Castlebar, Rep. of Ireland

https://www.ebay.co.uk/str/naughtonsglobalusedparts
Michelina Romano

eBay has allowed me to transform what was a passion into a real thriving business, reaching new customers and markets throughout Italy and the world.

Michelina Romano

Rubik Elettronica

Rimini, Italy

https://www.ebay.it/str/vendilorimini
Gerardo Foglia

eBay has always been our main selling platform. They put me in contact with collectors that otherwise I would never have connected with in person.

Gerardo Foglia

Stilus Aurea

Paris, France

https://www.ebay.com/str/stilusaurea
Konstantinos Spiliadis

eBay’s integrated tools for payments, shipping, and seller protection simplify cross-border trade and reduce the barriers to exporting. As a result, I’m able to reach new buyers, test demand in different markets, and grow revenue more efficiently.

Konstantinos Spiliadis

YouHerbit

Patras, Greece

https://www.ebay.co.uk/str/youherbithellas
Triantafillos Ktenidis

eBay has a great support system for our business and we can reach out to them at any time.  It is a true collaboration and it helps us sell to shoppers locally, across Germany and around the world.

Triantafillos Ktenidis

Slap Auction

Solingen, Germany

https://www.ebay.de/str/slapauction

*This links to an AI-generated audio brief created by Google’s NotebookLM that provides an overview of the findings of the EU Small Business Cross-Border Trade Report.