The COVID-19 outbreak has had a negative impact on our economy and society. It has forced a number of economic sectors, retail in particular, to become subject to various restrictions or even close. As a result of a significant decline in consumer spending, many small brick-and-mortar businesses have limited options: they can adapt/reinvent themselves or close their store temporarily, or permanently in the most critical situations. For many retailers, online marketplaces remained the only available option to continue trading and reaching consumers.