eBay “Digital Density” is a measurement of eBay small business activity on a per-capita basis. It facilitates comparisons of the level of entrepreneurial activity on the eBay marketplace between regions that have widely different population levels and profiles.
eBay’s global marketplace is a level-playing field for small businesses.
eBay small businesses operate from a wide range of locales and regions, with Digital Density rankings often led by regions marked by smaller cities, towns, and even rural districts.
eBay small business activity in Italy is the most striking example of inclusive ecommerce success possible. The most economically challenged areas of Italy dominate the ranking of per capita eBay small business success.
The top six eBay Digital Density regions in Italy are all in the South.
Campania, which ranks highest for eBay Digital Density, has the highest share of its population at risk of poverty or social exclusion, the highest unemployment rate, and third-lowest regional GDP per capita.
eBay small business communities in these six southern regions do not just match the success of those based in more advantaged regions, they exceed them all.