This in-depth report explores how independent small businesses and entrepreneurs, based in California, were able to quickly turn to eBay’s digital marketplace during the pandemic and increase their focus on remote retail to connect with consumers across America and around the world. eBay helped small businesses, both existing and new to online, meet growing consumer ecommerce demand, and help compensate for oftentimes declining local retail demand. The report also provides insights into the trade and growth of eBay-enabled small businesses across California and the United States prior to the pandemic.