Peak retail industry body the Australian Retailers Association (ARA) has formed a new partnership with eBay and PayPal, reflecting the shift in retail and the increasing importance of the digital economy.

ARA Executive Director Russell Zimmerman said the partnership between PayPal and eBay, which will see the companies become preferred suppliers to ARA members, is a true reflection of the direction retailers are taking towards multichannel operations and will give access to service providers who are leaders in digital operations.

“Recent initiatives from both PayPal and eBay show they have support for small business at the forefront of their business objectives, and this aligns perfectly with ARA’s longstanding history in ensuring retail success.

“An estimated 80 percent of ARA’s members fit the description of a ‘small business’. When embarking on the multichannel journey for the first time, our retailers ask questions ranging from, ‘Where do I start?’ right through to, ‘How do I ensure my business is the fully integrated, multichannel offering my customers now demand?’

Jeff Clementz, Managing Director, PayPal Australia, said: “It’s safe to say Australia is leading the world when it comes to changing the way people shop and pay. With one of the highest smartphone penetrations globally, Australian consumers are shopping wherever they go. PayPal is committed to supporting retailers both large and small to complete sales, wherever they take place, and to enabling commerce in the new and very challenging retail environment.”

Deborah Sharkey, eBay Vice President, said: “Australian consumers are rapidly changing their shopping habits, embracing the use of mobile like never before. Advances in technology have also provided retailers with an opportunity to reach new audiences in new ways.  With over 6 million Australians visiting the site each month, eBay continues to partner with Australian retailers to enhance their online and mobile presence. eBay is delighted to partner with the ARA, to support the needs of businesses and consumers trading in this new retail environment.”

Since 1903 the Australian Retailers Association (ARA) has been the peak industry body representing Australia’s $240 billion retail sector which employs over 1.2 million people.