Y&R Brands' global Brand Asset Valuator (BAV) has produced some surprising results in its assessment of Australian brands. Brand Asset Valuator is the world’s largest database of brands. A total of 5,000 Australian consumers were questioned online for the study.

The results indicated, in terms of top ten trustworthy commercial brands, PayPal is ranked third, and eBay being one of the top advancers moving from 63% in 2009 to 93% in 2011.

A more in-depth ook at the study was published by the Australian Financial Review.