eBay Digital Density in Europe Report
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This new report presents eBay data that supports the contention that the digitalisation of small businesses can help address regional imbalances by enabling more growth in areas that are often perceived as secondary, economically depressed, rural, or less prepared for the digital transition. Our findings demonstrate that eBay is leveling the playing field, with robust small business communities emerging in a wide mix of regions whether viewed through the lens of geography, GDP per capita, population, population density, or other economic measures. This digitally-enabled success is often an inclusive counterbalance to the prevailing growth trends.
National capital regions average 1911 people per square kilometer, while leading eBay regions average just 644, including six top eBay regions with under 100 people per square km.
Thirteen eBay Digital Density leaders are regions with GDP per capita below their national average. National capital regions, by comparison, top their country's GDP per capita ranking 19 of 23 times.
Four top eBay Digital Density regions are rated as "least prepared" for the digital transition, defying expectations of "digital readiness".
Stimulating the growth of secondary and urban regions should be a priority for European and national policymakers, for example by implementing public policies and investments that facilitate ecommerce access to SMEs.
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When I got started, I didn’t give much consideration to reaching customers outside of Germany. Now, thanks to eBay, I sell all over the world, giving used furniture a new life and working towards a more sustainable, circular economy. -
eBay let us turn a local family-owned business into an international supplier of goods, with most of our inventory being shipped outside of Spain. -
One of the major goals of our company has been to start selling abroad. Currently, our eBay account brings a significant source of income this way, as well as an important customer base. -
I recommend eBay for their excellent communication and their support in complying with applicable laws. -
eBay expanded our business significantly. We were able to start selling internationally at a very rapid pace, increasing visibility, turnover, and overall growth. -
eBay gave me access to the worldwide market and provided the necessary tools to grow and develop my entrepreneurial site. Buying and reselling electronic goods is my big passion because I believe in a world where we can recycle, upcycle, and reuse all technical products. I want to make this happen on a global scale with great passion, because old does not mean bad—every item can find a new, valuable life somewhere in the world. -
We choose to sell on eBay because it’s a fantastic platform for quickly scaling our business across various countries. -
eBay has allowed me to transform what was a passion into a real thriving business, reaching new customers and markets throughout Italy and the world.
Download the eBay Digital Density in Europe Report